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Enterprise Ireland launches new green future campaign

Enterprise Ireland will host over 50 virtual trade events across the world to engage international partners and support the growth of Irish enterprise internationally to mark St Patrick's Day.


The events will also mark the positive impact that Irish businesses are delivering across the world.


Taoiseach Micheál Martin, Tánaiste Leo Varadkar and Minister for Trade Promotion Robert Troy will take part in the virtual events series with Enterprise Ireland clients and international partners across the US, Europe, UK, IMEA and Asia Pacific regions.

Enterprise Ireland, the Government's trade and innovation agency, today also launched an international campaign "Ready for a Green Future".


The new campaign will promote Irish green innovators who are delivering sustainable and low carbon solutions to tackle climate challenge.


It will showcase Irish green innovators who are solving complex technical challenges and delivering sustainable and low carbon solutions to make renewable energy viable, reduce energy waste with smart technology reduce agricultural waste and make construction cleaner.


Leo Varadkar said that St Patrick's Day is the day the world turns green as we come together to celebrate our national holiday.


"It's also a great opportunity to showcase Ireland’s green innovators and the positive contribution they are making to industries across the world," the Tánaiste said.

Mr Varadkar said that moving away from fossil fuels and decoupling emissions from economic progress is the biggest challenge facing this generation.


"Ireland is fully committed to playing its part in the global effort. We are committed to reducing emissions by 7% on average by 2030 and to achieve net-zero emissions by 2050," he added.


Julie Sinnamon, CEO of Enterprise Ireland, said that supporting Irish companies to reduce their carbon footprint and capitilise on opportunities emerging from the low-carbon transition is a key strategic priority for Enterprise Ireland.


"As Irish businesses recover from the impact of Covid-19 we need to also build resilience and work with researchers and innovators to ensure Irish companies are fully prepared and have the capabilities in place to meet the challenges of climate change and the substantial changes required across society to meet national and EU emissions targets, new standards, changing consumer and buyer preferences," the Enteprise Ireland CEO said.


Ms Sinnamon said that research, innovation and new technologies will play a vital role in enabling a greener future.


"At a time when there is a strong focus on a green recovery across the world, across the European Union and in Ireland, this St Patrick's Day we are showcasing some of Ireland’s best green innovators and key actors in our research and innovation ecosystem," she said.


"They are enabling industries such as agriculture, construction and transport be more sustainable, making buildings greener, cutting pollution and supporting renewable energy production," she added.


The 10 Irish green innovators featured in the Ready for the Green Future campaign are Abbey Machinery, Keenan, CitySwift, Cygnum, Davra, Ecocem, GridBeyond, Hanley Energy, Ocean Energy and XOCEAN.



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